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Insurance Industry Marketing review

The insurance industry can be regarded as one of the most competitive industries in South Africa, with its advertising spend nearing 3 percent of all adspend budgets in the country. There is a multitude of factors contributing to this – the influx of new entrants, the need to create engagement and remain top of mind, and product education, among others.

As catchy and memorable as insurance ads may be, their media coverage can also miss the mark. Yes, insurance is a not a high-interest point for conversation, but conversations about insurance companies can quickly skyrocket positively or negatively, affecting retention rates.

Competitor Sentiment Analysis

With this said, it is important to partner up with a Brand Intelligence® and media analysis firm. By doing so, Insurance companies can leverage adspend data, helping them make more strategic marketing decisions. And by keeping an ear on the ground through media monitoring, they are able to better avert a crisis and protect their hard earned reputation.

Insurance Industry Marketing Review 2022
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