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The SA PR Landscape Report 2022

Ornico boasts the launch of the South African PR Landscape Report in proud collaboration with Dr. Tersia Landsberg Boshoff (PhD) on Thursday, 24th November 2022.  This launch marks the inauguration of a report aimed at evaluating the state of the PR and communications industry in South Africa.  

As a member of the International Association for the Measurement and Evaluation of Communication (AMEC), Ornico is a firm believer in the Barcelona Principles and is devoted to promoting and educating the SA public relations community on the best practices of measuring the effectiveness of their communications and PR strategies. For the ninth AMEC Measurement Month (#AMECMM) Ornico is doing more than hosting a PR measurement conversation amongst practitioners across, brands, agencies, and consultancies. This year they are making a commitment to doing research that will aid in driving the SA PR and communications industry forward. Spanning industry research, thought leadership content, and asking uncomfortable questions.  


PR Landscape Report


The report includes a survey conducted by Ornico where 100 participants who identify as PR practitioners across freelance, consultancy, and direct brand took part over a one month period. The participants were asked over 20 questions that provide a holistic overview of industry dynamics, from inputs to outputs.  

Download the SA PR Landscape Report 2022
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