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Ornico Ad Library: The new revolution in ad buying

Advertising research is an essential, and yet often neglected, part of crafting a new advertising campaign. It can help you gain invaluable insights into the promotional strategies, target audience, messaging, and creative executions of your competitors.  

One part of advertising research is the evaluation of own and competitor advertising, made possible by the use of advertising monitoring services or advertising libraries. Whether you are an agency looking to pitch for advertising business or a communications department looking for inspiration from past or present campaigns, fast and convenient access to adverts can make all the difference. 

Introducing Ornico Ad Library: 

Ornico’s latest offering – Ad Library – is a new, self-service, e-commerce platform where marketers can buy advertising creatives on an ad-hoc basis. Ad Library offers a comprehensive collection of past or current print, broadcast, online, direct, and OOH ads across all industries. With its simple, user-friendly interface, you will be able to search by keywords or industries and quickly check out the ads you need to meet your pitch deadline! 

How to use the Ornico Ad Library: 

Creating a new account is as simple as registering your email address on our system. No complicated profile creation criteria! Buying ads is easy with the help of our world-class taxonomy. Search ads across all channels with ease. Use keywords and advertisers or use our advanced filters for brands, categories, and media. Ads can be downloaded directly from the library to keep forever or accessed via your personal Ad Library sandbox. 

4 reasons to use Ornico Ad Library: 

  • Comprehensive library of current and historical ads (with television, radio, print, online, direct and out-of-home adverts, with television advertising records going back more than 40 years!)  
  • On-demand ads at your fingertips to suit your own schedule (and deadlines) and cut out the middleman.  
  • Stay informed about competitor ad campaigns  
  • Save on service fees when dealing with consultants – it’s good for your deadlines and your budget! 


If you’re looking for the most convenient way to get ads for your upcoming research project, look no further than Ornico’s Ad Library. Get started today and get instant access to South Africa’s largest library for advertising-based competitor research. No subscriptions or contracts, just unlimited on-demand access. Try Ad Library today!

Ornico is The All in One Brand Intelligence® solution built for marketing professionals first. Take control of all your brand needs with creative monitoring, media monitoring, ad spend measurement, creative evaluation analysis, reputation management, crisis and risk management and competition analysis – all in one place. Hello, Brand Intelligence®. Book a demo today 

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