Advertising Monitoring
Our advertising monitoring service provides you with the insights
you need to make informed decisions about your media and
marketing strategies.
We track and analyse advertising and paid media content
across all channels, including television, radio, print, online,
mobile, outdoor, and direct marketing. We provide you with
data on ad spend, creative analysis, channel breakdown,
advertising frequency, and duration.
Make informed decisions about your media and advertising strategies.
We track thousands of ads each year across traditional and digital media channels. Our insights can help you:
- Determine your competitors’ share of voice
- Identify their overall media plans
- Find new prospects
- Improve your pitches
You can access our data through a variety of reporting tools, email alerts for an at a glance view and our platform which provides a deep dive into your brand data. Whether you need an overview at the macro or industry level or a detailed examination of individual products, our platform accommodates your analysis needs.
Subscribe to Newcomers™
Get the edge you need to make better advertising decisions.
We track all breaking new advertisements so you can always be
aware of your competitors’ creative presence. With NewcomersTM
you receive alerts every time your competition enters the market
with a new ad on television, radio, print, online, mobile, direct
marketing and outdoor.
You can subscribe to specific industries to review any new
competitor creatives and campaigns. With our Pythia platform, you
can view, download, search, and export all of your advertising data.
Allcomers Report
The Allcomers report gives you a comprehensive overview of new
advertising campaigns in your industry.
We track and categorize new advertising campaigns across television,
radio, and print, so you can see what your competitors are up to. We also
provide you with detailed data on each campaign, so you can see how
many times it has aired, and media type.
Historical Backsearch
With Ornico, you can go back in time to find any advertising or media clip you need.
We have the most comprehensive database of advertising records, with
television advertising going back to 1978 This means that you can track the history of any brand or campaign and see how it has evolved over time.
Our database is searchable by brand, keyword, date, channel, and other
criteria. This makes it easy to find the exact ad you are looking for.
Whether you are an agency looking to pitch for advertising business or a
brand looking to understand competitor creative positioning, we are here to help.
