Brand Intelligence®
Brand Intelligence® is an independent 360° view of your brand
and your competitors’ performance that includes Trends
Analysis, Creative and Brand Reviews, Reputation Analysis and
Social Media Insights.
Your audience does not see your messaging in siloes. We
combine advertising, communication, and social media
intelligence so you can see the full picture.
Know how to make smart brand decisions.
BI gives you the know-how you need to make smart brand decisions and is a
consultative, knowledge report. It empowers brands to revitalize their brand’s
strategy, differentiate, and rise above the market clutter, grow the brand
value, or enhance brand competitiveness.
Trend Analysis
Stay ahead of the curve with Ornico’s trend analysis solution.
We provide an in-depth and independent measurement and analysis of current industry topics and trends that can potentially affect your brand.
Our market intelligence solution includes:
- Trend analysis: We track the latest trends in your industry so you can see what’s happening and how it might impact your business.
- Competitor analysis: We track your competitors’ activities so you can see what they’re doing and how you can stay ahead of the curve.
- Influencer identification: We identify the top voices in your industry so you can reach your target audience and build relationships with key stakeholders.
- SWOT analysis: We conduct a SWOT analysis of your brand so you can understand your strengths, weaknesses, opportunities, and threats.
- PESTEL analysis: We conduct a PESTEL analysis of your industry so you can understand the political, economic, social, technological, environmental, and legal factors that could impact your business.
With Ornico’s market intelligence solution, you can make the right decisions for your business by understanding the current landscape of your industry and the factors that could affect your brand.
Brand Reviews
Get a complete overview of your own and your competitors’ advertising
campaigns with Ornico’s advertising monitoring offering.
We track all advertising activity across traditional and digital media, so you
can measure performance, identify trends, and optimize your marketing ROI.
Our advertising monitoring solution includes:
- Ad monitoring: We track the placement of your ads across all media
channels, so you can see where they are being seen and how often. - Adspend analysis: We track your ad spend so you can see how much
you are spending and where your money is going. - Creative evaluation: We evaluate the creative of your ads so you can
see how effective they are at resonating with your target audience. - Competitive analysis: We track the advertising of your competitors so you
can see what they are doing and how you can differentiate your brand.
With Ornico’s advertising monitoring solution, you can get the insights you
need to optimize your advertising efforts and get the most out of your
marketing budget.
Reputation Management
Protect your brand’s reputation with Ornico’s comprehensive reputation
management solution.
We provide an independent and objective review and analysis of your brand’s
communication efforts, reputation, and media activity. We also offer a complete
overview and in-depth analysis of your competitors’ presence, so you can optimize
your communication strategy.
Our reputation management solution includes:
- Media monitoring: We track all traditional and digital media coverage of your
brand, so you can stay on top of any potential threats to your reputation. - Media analysis: We use our state-of-the-art media analysis tools to identify
representative sentiment, topic and message, coverage over time, and other
important analytics. - Reputational insights: We measure your brand’s reputation using very specific
and carefully chosen reputational drivers. This gives you a detailed
performance review that you can use to improve your brand’s reputation. - Expert guidance: Our team of experienced and knowledgeable analysts will
guide you toward PR success and help your brand grow.
With Ornico’s reputation management solution, you can be on top of crisis and
manage how your customers perceive your brand.
Social Media Insights
Get the complete picture of your social media presence with Ornico’s social
media insights offering.
We track, measure, and evaluate your digital campaigns so you can make the
most of your social media marketing.
Our social media insights solution includes:
- Social media monitoring: We track all conversations about your brand on
social media, so you can see what people are saying and how they are
feeling. - Social media analysis: We use our advanced analytics tools to identify
trends, influencers, and other key insights so you can optimize your social
media campaigns. - Psychographica: We use advanced machine learning algorithms, clinical
psychology, and linguistics to identify the effectiveness of your
communication efforts and your representative’s brand messaging,
making sure they align with your brand personality and marketing strategy.
With Ornico’s social media insights solution, you can stay ahead of the curve
and make the most of your social media marketing.
Why marketing teams love Brand Intelligence.
Complete Brand Visibility
Easily track your brand’s overall performance from a creative/advertising and media/PR/reputation perspective. All-in-one solution.
Benchmark Performance
Review current and past performance of your marketing efforts and gather insights to optimize marketing ROI.
Empower Marketing Teams
Equip your teams with the solution that cover all aspects of marketing such as performance measurement, brand management and reputation to social media insights, competition reviews and crisis management.
Smart Decisions
Measure your marketing ROI based on SMART Goals and optimize your marketing functions accordingly with the help of unique insights.
Business Development Opportunity
Identify, track and measure gaps in markets/verticals/segments to capitalize and increase revenue and market share.
Increased Efficiency
Minimize spending waste, save time from crafting inefficient campaigns and decrease campaign failure rates by measuring and analyzing past and competitor performance.
The complete solution for marketing leadership.
