Strategic Insights – The Measurement Journey starts with a goal
AMEC’s Chairman Aseem Sood, takes us through the measurement and evaluation of communication journey – in this year’s PR Measurement webinar hosted by Ornico.
The International Association for the Measurement and Evaluation of Communication (AMEC) is hosting its ninth annual “Measurement Month” during November 2022. This initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about the latest best-practices in measuring the effectiveness of their communication and PR strategies.
AMEC member Ornico, a firm believer in the Barcelona Principles, will be hosting an online talk and panel discussion on Thursday, 24 November 2022, which will be followed by the publication of the SA PR Landscape Report, a first of its kind, aimed at uncovering how South African PR practitioners measure and evaluate their strategies.
AMEC is arguably most well-known for launching and adopting The Barcelona Principles in 2010 which created a framework for best practices in PR measurement. The original Barcelona Principles saw a 2nd iteration in 2015 but the latest version, the Barcelona Principles 3.0 were launched in 2020.
Download the SA PR Landscape Report today
