Mastering Measurement: Shifting the focus to SMART Goals and better metrics.
The International Association for the Measurement and Evaluation of Communication (AMEC) is hosting its tenth annual “Measurement Month” during November 2023. This initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about the latest best-practices in measuring the effectiveness of their communication and PR strategies.
AMEC member Ornico, a firm believer in the Barcelona Principles, will be hosting an online talk and panel discussion on Friday, 24 November 2023, which will be followed by the publication of the SA PR Landscape Report, aimed at uncovering how South African PR practitioners measure and evaluate their strategies. This year the report will explore how PR measurement is maturing in South Africa as well as the impact of AI on measurement.
AMEC is arguably most well-known for launching and adopting The Barcelona Principles in 2010 which created a framework for best practices in PR measurement. The original Barcelona Principles saw a 2nd iteration in 2015 but the latest version, the Barcelona Principles 3.0 were launched in 2020.
Register to attend the event today!
