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Media Analysis

Ornico provides media intelligence services that help clients
make informed decisions about their media and
communication strategies.

Our AI powered news monitoring tools combined with our
human verification process tracks keywords that are relevant
to clients across print, broadcast, social media, and public
online content. This information can be used to understand
share of voice, brand reputational drivers, and spokesperson
sentiment. Empowering brands to make informed decisions
about their PR and communication strategies.

Ornico’s Media Analysis Reports can help you guide your business forward.

Invaluable Insights

Benchmark your performance
and analyse sentiment,
trends, media coverage, and
others with quantitative and
qualitative insights from our
Ornico analysts.

ROI Optimisation & Trend Analysis

Measure the effectiveness of
new PR strategies and identify
trends and conversations to
capitalise on. Identify the right
spokespeople that can
become brand ambassadors.

Reputation Management

Effectively manage your
brand’s reputation and
protect it from unwanted
attention. Identify bad reviews
and coverage, and craft your
strategy accordingly.

Competitor Review

Stay ahead of your competition
by tracking their media
coverage and share of voice
and use Ornico’s insights to your
advantage.

Editorial Analysis

Ornico gives you the power to monitor traditional and online media. You can track topics and keywords that matter to you across television and radio, print as well as in over 6000+ local and global news sites.

This data is analysed from both a quantitative and qualitative
perspective, reviewing various metrics which could include volumes of media coverage, content analysis, reputational pillars, sentiment
analysis, thought-leadership, media channels, journalists, amongst others.

Media Monitoring and Editorial Analysis Features

Monitor topics
and keywords across
all channels.

Review coverage trends
by media time within
a given time frame.

Measure your coverage
sentiment trend daily,
weekly, and monthly.

Assess your share of voice
against competitors.

Track your
reputational drivers
and related sentiment.

Focus on
representatives, journalists
and media sources.

Customise the editorial
analysis report to cover
insights that matter to you.

Access content and
dashboards on the
Ornico Pythia platform.

Receive email alerts
when your keywords or
topics are mentioned.

Ornico Social Media Analysis Report

Our social media analysis reports provide a comprehensive overview of your brand’s social media presence. We analyse client profiles, as well as publicly available social conversations across different platforms. Our reports include specific metrics such as time trends, followers, likes, content sources, top mentions, and sentiment for most active and most influential accounts.

We also monitor specified keywords, hashtags, and social media
conversations based on a specified social media platform source list. We provide relevant mentions and related meta-data on the Ornico Pythia monitoring and analysis platform, plus we send an email alert summary to the client.

Media Monitoring and Editorial Analysis Features

Monitor topics
and keywords across
all channels.

Daily conversation
volume trends.

Identify most influential
tweets based on reach
and engagement.

Competitor community
engagement comparison.

Owned media
activity analysis.

Brand psychographic
analysis.

Ranks the top unique
social media authors by
volume of tweets on
a given topic.

Access content and
dashboards on the
Ornico Pythia platform.

Receive email alerts
when your keywords or
topics are mentioned.

Ornico is your trusted media analysis partner helping
you make informed decisions about your PR strategy.

Ornico’s comprehensive media intelligence analysis provides PR and communication professionals with tools to help them prove the Return on Investment (ROI) of their earned media efforts.

Our platform, Pythia, offers multiple analytics, so you can track your presence in the media, sentiment around your brand and also allows you to benchmark your performance against competitors.

"The structure, analysis, and details of all the Ornico analysis reports are fantastic and impressive. They are so great, our department is using them for some of the briefing reports that are fed into he Office of the Presidency. "
Head of Communications
Large Government Entity in South Africa

Take your media presence to the next level

Make sense of a sea full of endless flow of data and gather invaluable insights for your brand