Media Monitoring
Ornico provides comprehensive media monitoring coverage and analysis across print, broadcast, online news, and social media within South Africa, and rest of Africa.
Our AI powered news monitoring tools combined with our human verification process tracks keywords that are relevant to you. All editorial, broadcast and public online content that mentions your keywords is aggregated into a single platform – Pythia. Giving you a complete picture of how your brand is being discussed in the media.
39 Years, of empowering brand building and brand management through media monitoring.
Consumers and brands alike have a large data footprint, and it grow’s exponentially every year. Making it physically impossible for PR and marketing
teams to view, vet and develop strategies in response to their coverage, positive or negative.
The media has become an outlet for consumer frustrations and judgement for brands inability to deliver on their value propositions.
With 39 years of experience Ornico has created an easy-to-use media monitoring services that has helped thousands of marketing and pr
professionals to monitor their brand, markets, competitive landscape, trends and more.
Since our inception, we’ve been committed to being an integral part of our customers media analysis, ensuring that our coverage is vetted and
aligned with our customers keywords and adding their identified sources to our lists
What We Monitor
Broadcast
Ornico’s broadcast
monitoring covers both TV
and radio. We use state of the
art speech to text (STT)
technology to track mentions
and keywords from our
comprehensive source list of
TV channels and radio
stations.
Print Media
We source and collect
commercial, public and
community print media
publications such as
newspapers, magazines,
journals etc. to deliver all
clippings that mention your
brand, or monitored
keywords.
Online news
We can scrape 1000s of
online news sites in South
Africa and Rest of Africa,
ensuring all your brand
mentions and keywords are
covered without
compromising accuracy.
Social Media
Monitor the daily trends and
conversations and review
your competition, industry
and keep up with the
fast-changing landscape of
social media.
Ornico’s media monitoring platform will give you insights on:
• Volume of mentions:
We monitor your news coverage based on a set of keywords across
online news, social media, print and broadcast.
• Top publications and media types:
We identify the publications that are discussing your brand the most,
and the media types where your brand is most prevalent.
• Top Region:
Where your brand mentions are originating from in the country.
• Top authors:
The Journalists and influencers who mention your brand, products, or
key stakeholders.
• Share of Voice:
The categories of industries where your brand is mentioned the most.
• Sentiment analysis:
A measure of how your brand is perceived in its coverage.
Coverage can be positive, negative, or neutral.
Media monitoring at scale
Media & Social Listening
Reputation management
Crisis, Trends & Competition Tracking
Benchmark Performance
Be on top of the conversation with invaluable data
Communication Managers who are interested in getting reliable, timely and relevant data to manage their communication strategies.
Account managers and directors who want to have complete overview of their clients creative presence but also create new business opportunities.
Ornico’s media monitoring provides reputation management and crisis detection which is extremely important for organizations like political parties, government and non profits.
Discover how Ornico can help you turn the data into actionable insights
SocialTrac
Social Media Analysis
Find Out More
ImpacTrac
Media Reputation, Competition
& Trend Analysis
Find Out More
Statistical Media Analysis
Media Analysis
Find Out More
