MediaTrac
Brands (particularly big advertisers) spend billions of Rands on media owners
and channels to buy advertising space to promote their products and services.
MediaTrac helps them to compare their own vs their competitors’ advertising spend, their advertising volume on different (mediums, channels, programming), audience reach, media strategies and more.
Exisiting Clients
Be in total control of your advertising spend with MediaTrac
Track and compare spend, reach and frequency.
Identify gaps in the market to improve advertising strategy – both from a channel and medium perspective.
Easily identify industry competitor brand strategy and spend across Television, Radio and Print media.
Highly customisable for data drilling and deep insights.
Multiple Functionality
The ultimate ad-spend analysis. Identify competitor spending and share of voice.
Identify gaps in the market and optimize your advertising strategy for revenue growth and increased market share.
Benchmark your advertising campaign against your competition.
Total Control
MediaTrac provides you with the flexibility to digest adspend data and sort them.
Total adspend by industry, competitor but also breakdown by medium, month and number of ads.
Take a deeper look by analyzing each medium specifically and compare with your competition and industry.
Optimize Your AD Campaigns
ROAS (Return on advertising spend) and ROI (Return of Investment are extremely important to every marketing professional.
MediaTrac’s analytics and insights help you optimize your marketing campaign and improves advertising spend decision making.
The results? More effective targeting, new segment identification, increased revenue and market share.
Advertising monitoring impacts the whole team
Brand & Marketing Managers/Directors that want to optimize their creative campaign by analyzing and measuring in-depth their competition’s creative presence and brand positioning.
Account managers and directors can optimize their advertising campaigns. They can also compliment their current analysis and provide such insights for their clients.
