Benchmark your advertising against competitors
Newcomers
Be on top of breaking new advertisements and monitor any new advertisement that has appeared.
Main sources are monitored and new advertisements are categorised according to Ornico’s industry-leading taxonomy.
Clients can subscribe to specific industries to review any new competitor creatives and campaigns.
View, download, search and export all of your advertising data using Pythia Platform.
How does it work?
Subscribe monthly to a particular industry, category, or even subcategory and receive breaking new ads when they appear.
All creative is delivered to our clients via our industry-leading password protected Pythia platform and via breaking alerts.
Keep you and your team alerted of all competitor ads by setting alert times up to five times per day, even at weekends.
All media coverage and related meta-data archived on the Pythia media monitoring and analysis platform can be exported to Excel format for you and your team to compile any custom reports.
The creative data are archived for a historical review and easily downloadable as single files or excel sheets for your own reporting.
Allcomers Report
The Allcomers report looks at particular industries, brands and advertisements and how many times particular advertisements have appeared.
Main sources are monitored and advertisements are categorised according to Ornico’s industry-leading taxonomy.
Clients can subscribe to specific industries to review any competitor creatives and campaigns.
The Allcomer report covers television, radio, and print ads.
A Whole Creative Landscape in your hands
One Step Ahead
Be in control of all advertising monitoring of your competition and your industry with an all inclusive report.
Competition Review
Our industry leading categorization will help you identify competitor campaigns, media schedules and gaps in the market for you and your team to capitalize and increase revenue.
Word Class Categorization
Clients can subscribe to specific industries, categies and subcategories for overall or laser focused monitoring.
Full Coverage
The Allcomer report covers television, radio, and print ads.
Measurement tailored to your needs
Brand Managers who are interested in being on top of their competition’s creative presence and brand positioning.
Account managers and directors who want to have complete overview of their clients creative presence but also create new business opportunities.
