We believe in delivering Brand Intelligence.®
Our mission is to empower marketing teams with an All-in-One brand and reputation management solution giving them visibility, control, measurement and insights for their brand.
Our story
Where does the name Ornico come from?
It is the first part of the names of the original partners – Oresti (OR), Nick (NI) and Costa (CO). In 1981 when Oresti’s two founding partners left, he was joined by his brother Spero. The pair kept the brand and branched out into low budget music videos, as well as corporate and training movies. 1984 saw the company establishing itself as an Advertising Monitoring company.
This led to the launch of the Cape Town office in 1994 and the introduction of the Editorial and Analysis departments followed shortly. The opening of the offices in Lagos in 2008 and the Nairobi office in 2014 saw us cementing our African footprint with a blast!
We have since gone on to win two Gold and one Silver at the AMEC Awards and are looking forward to a future of AI coupled with superior human insights at our new headquarters, Ornico City.
1988
Drive Video Acquisition
Ornico acquires Drive Video to become the market leader in advertising monitoring in South Africa.
2002
Media Monitoring
Ornico becomes the first company in Africa that provides advertising and media monitoring services.
2008
Lagos Office
Ornico expands its operations to the Rest of Africa with a presence in Lagos, Nigeria.
2008
Nairobi Office
AMEC membership
FIBEP membership
Ornico expands its operations with an office presence in Nairobi, Kenya.
At the same time, Ornico strengthens its international and measurement membership by Becoming a member of AMEC ( International Association for Measurement and Evaluation of CommunicatioN) & FIBEP (world’s largest professional body for media monitoring)
2016
2 x Gold Winner AMEC Awards, held in London, United Kingdom
Ornico was awarded Gold for both the “Best use of measurement for a single event” and “Best measurement of a not-for-profit campaign”, beating stiff competition from global campaigns featuring Pope Francis, The Bill and Melinda Gates Foundation and Unicef.
2019
Brand Intelligence
Ornico becomes the first and only Brand Intelligence® company in the world, providing both advertising & media monitoring services with actionable insights, measurement and analysis.
1984
Drive Video Acquisition
Ornico acquires Drive Video to become the market leader in advertising monitoring in South Africa
1994
Cape Town Office
Ornico expands its operations to Cape Town with an office presence.
2005
Measurement & Analysis
Ornico creates an internal analysis and measurement division to provide insights to clients on top of monitoring.
2012
SAMMA founder & Rest of Africa
Ornico becomes a founding member of SAMMA (South African Media Monitoring & Measurement Organisation). At the same time, Ornico provides all of its services covering all 52 countries in Africa.
2015
Fuseware Acquisition
Ornico acquires Fuseware to become the market leader in social media monitoring and analysis in Africa.
2017
Ornico City
Ornico moves its HQ operations to the heart of Johannesburg.
Meet the Leadership Team
Oresti
CEO
Francois
Head of Ops & Analysis
Mia
Head of Sales
Lerato
Head of Editorial Ops
Karen
Head of Advertising Ops
Bella
Office manager
Our Values
TRUST
Honesty
Ethics
Transparency
Consistency
Communication
TECHNOLOGY
Continuous improvement
Efficiency
Consistency
Training
Cutting edge innovation
TRAINING
Competitive advantage
Critical thinking
Consistency
Mentoring / share knowledge
Growth
