The Woos and Woes of Comparative Advertising
The Woos and Woes of Comparative Advertising We all love it when brands get a little controversial by going head-to-head with each other, rather than playing it safe with conventional […]
Advertising spend research among leading FMCG and retail brands in South Africa
Brand Intelligence® firm, Ornico tracked and analysed FMCG advertising in February 2021 to identify media habits and trends. This will form part of a broader annual trends discussion about the […]
Retail industry and FMCG advertising and media trends panel discussion
Over the past year, the FMCG sector has seen unprecedented change that has affected the retail industry. This has led to transformation in media consumption, advertising and even shopping habits. […]
Media intelligence predictions for 2021 in Africa and beyond
When COVID-19 and subsequent lockdowns made their way to Africa, the continent’s brand and media intelligence industries saw an almost immediate shift that will continue for years. This had adverse […]
South Africa’s telecommunications advertising and media research in 2019 and 2020
Brand Intelligence® firm, Ornico conducted advertising spend and media intelligence research in the telecommunications industry for 2019 and part of 2020. The numbers show that advertising spend was affected during […]
Webinar: Brand Intelligence® Trends and Insights in Telecommunications in South Africa
Join Ornico and leading industry thinkers on Tuesday, 10 November 2020, at 10:00, as we discuss current and future trends that are shaping the telecommunications industry in South Africa. The […]
Advertising spend trends in telecommunications show growth [infographic]
Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks […]
Measuring marketing and advertising spend trends in South Africa during the pandemic
A survey by Brand Intelligence® firm, Ornico in association with Africa’s premier B2B news site, Bizcommunity sets out to measure the impact on marketing and advertising budgets and spend. Heads […]
Social media and advertising trends in South Africa with Ornico on The DOC & The GURU podcast
Ornico CEO, Oresti Patricios shared social media and advertising insights and trends on The DOC & The GURU podcast, talking to some leading themes from the past few months. In […]
Insurance industry sees increase in advertising with new commercials
Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest […]
