The importance of creative evaluation for effective campaign messaging
The importance of creative evaluation for effective campaign messaging Launching a new campaign is sometimes daunting. Gone are the days of broad messaging and winning formulas that get recycled to […]
Emotions: A Foolproof Marketing and Advertising Tool
Emotions: A Foolproof Marketing and Advertising Tool Take a look around you; It is almost guaranteed that you will be able to identify at least one item that evokes some […]
Every Insurance Company’s Insurance Policy: Media Analysis and Brand Intelligence
Every Insurance Company Needs An Insurance Policy: Media Analysis and Brand Intelligence The insurance industrys’ advertising spend amounts to three per cent of all advertising spend in South Africa. There […]
The AI-powered platform that is changing the way marketing professionals make decisions
The AI-powered platform that is changing the way marketing professionals make decisions Ornico’s media analysis and Brand Intelligence® platform combines the most extensive creative and media data set with an […]
Ornico is disrupting the PR/Communications and Advertising landscape with the launch of a new All-in-One Brand Intelligence platform – Ornico Pythia
Unlocking Education Through Curiosity It is the beginning of yet another year, and like everyone else we strive to make it a successful one. Our secret weapon? Cultivating our culture […]
Ornico launches an FMCG advertising trends report looking at South Africa’s leading brands for 12 months
Brand Intelligence® firm Ornico launched a research report that explores some of the top FMCG advertising trends, new creative executions, developments and spending patterns for the financial period from March […]
Media intelligence predictions for 2021 in Africa and beyond
When COVID-19 and subsequent lockdowns made their way to Africa, the continent’s brand and media intelligence industries saw an almost immediate shift that will continue for years. This had adverse […]
South Africa’s telecommunications advertising and media research in 2019 and 2020
Brand Intelligence® firm, Ornico conducted advertising spend and media intelligence research in the telecommunications industry for 2019 and part of 2020. The numbers show that advertising spend was affected during […]
Webinar: Brand Intelligence® Trends and Insights in Telecommunications in South Africa
Join Ornico and leading industry thinkers on Tuesday, 10 November 2020, at 10:00, as we discuss current and future trends that are shaping the telecommunications industry in South Africa. The […]
Advertising spend trends in telecommunications show growth [infographic]
Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks […]
