South Africa’s telecommunications advertising and media research in 2019 and 2020
Brand Intelligence® firm, Ornico conducted advertising spend and media intelligence research in the telecommunications industry for 2019 and part of 2020. The numbers show that advertising spend was affected during […]
Webinar: Navigating Ethics for Media Measurement Professionals
FIBEP is delighted to host ESOMAR for an ethics webinar on “Navigating Ethics for Media Measurement Professionals.” Understanding the role ethics can play in fueling a healthy data-driven business has […]
Media coverage points to level 3 lockdown preparations
Media coverage research and analysis during the previous week suggested the need for clear and regular communication, with calls for President Cyril Ramaphosa to address the nation. This address finally […]
South African media plays a pivotal role in Covid-19 coverage and awareness
It has been nearly a month since South Africa went into lockdown to flatten the curve in the spread of the Covid-19 coronavirus pandemic. The media has played a significant […]
#BizTrends2020: Three mega trends that will shape the future of public relations and communication
When social media appeared in the 2000s it saw the emergence of a whole new digital industry – new agencies focusing on advising brands and even the platforms creating analytics […]
South Africa’s mobile data cost domino effect
South Africa’s mobile data costs are ranked among the highest in the world and it can be argued that a lack of connectivity also contributes to the nation’s slow economic […]
World’s biggest PR Measurement summit held in Prague
The International Association for the Measurement and Evaluation of Communication (AMEC) held its annual global summit in Prague, The Czech Republic from 21-23 May 2019. Themed “Data: Analytics, Algorithms & […]
South Africa’s 2019 advertising spend and trends in telecommunications
Data shows that SABC1 takes the lead from a spend perspective – at over R43-million at the time of sourcing data – across telecommunications, mobile and broadband connectivity providers.
Advertising in the competitive telecommunications, broadband and connectivity landscape
Telecommunications and broadband are among the most competitive industries in South Africa – and critical for economic growth and improvements in society. South Africa ranks in position 143 out of a total of 230 countries measured across the world.
How big data can help manage waste
Analytics and big data can lessen the amount of waste being created. The World Bank predicts that municipal waste generation is expected to reach 2.2 billion tonnes by 2025. Smart waste collection technology is expected to grow globally from USD57.6 million in 2016 to over USD223.6 million in 2025.
