AD360©
AD360© is a holistic advertising campaign performance review. It measures a brand’s advertising spend and analyses the effectiveness of the creative campaign by using state of the art testing techniques on real consumers.
Those insights can then be compared against competitor campaigns on a quarterly and yearly basis, in order to assess performance and save marketers time and money.
Exisiting Clients
Media Monitoring at scale
Track media spend by brand, competitor and industry
Take advantage of Ornico’s MediaTrac solution for a comprehensive view of advertising spend in your industry.
Identify competitor creative positioning and strategy
Understand market response to your creative campaigns
Ad performance against key ad testing metrics amongst consumers
Adjust your creative strategy for winning ads and identify those that are missing the mark.
Spend Analysis
AD360© allows you to adjust your media spend & strategy for winning ads and to identify ads that are missing the mark.
Embracing the advances of tech-enabled research, AD360© allows clients to benefit from the reduced price tag and expedited timelines.
With a choice between dashboards, insight- and strategic reporting.
Creative Monitoring & Affective Cognitive Testing
Ornico tracks all advertising creatives across TV, radio, print, online, social media, outdoor and direct marketing and feeds that data to our partner InSites Consulting.
Consulting agile ad testing solution is used to evaluate the efficacy of creative elements from any media. AD360© measures both the emotive and cognitive aspects of an advertisement.
Complete AD breakdown to the second
360° Review of your creative campaign effectiveness
Monthly dashboards allow to you to track performance of your brand and competitor brands at an overall, campaign, and ad level (on all key ad tracking metrics).
Quarterly insights reports that integrate ad spend data with ad/ campaign/ brand performance.
A annual strategic report summarizes and provides an insightful review of the 6 month period.
Benefits
- Fast and very close to real-time. Decisions can be made within days as opposed to months after the fact
- Cost-effective
- Comprehensive, detailed and flexible. Adding in custom elements based on your unique needs is possible
- Provides in-depth actionable insights for current and future campaigns. Both client and competitor views are provided
Advertising monitoring impacts the whole team.
Brand & Marketing Managers/Directors that want to optimize their creative campaign by analyzing and measuring in-depth their competition’s creative presence and brand positioning.
