SA Social Media Landscape 2024 Webinar In an era where artificial intelligence is increasingly blurring the lines between reality and simulation, the preservation of brand identity has become both a paramount challenge and a strategic imperative. As AI-generated content proliferates, brands find themselves navigating treacherous waters where authenticity can easily be compromised. However, amidst the […]
The 2023 South African PR Measurement Landscape Report Launch Mastering Measurement: Shifting the focus to SMART Goals and better metrics. The International Association for the Measurement and Evaluation of Communication (AMEC) is hosting its tenth annual "Measurement Month" during November 2023. This initiative, which sees many events across the globe, aims to educate communication and […]
South African Social Media Landscape Report 2023 Launch As our online lives become increasingly curated by complex algorithms and artificial intelligence, it's easy to feel disconnected from genuine human interaction. But amidst the noise, there's still a glimmer of hope. Social media at its core, is about connecting people, sharing stories, and building communities. It's […]
