SA Automotive Media Overview Report 2025
South Africa’s Automotive Industry: The Key Insights You Need
Key Insights You’ll Gain:
Advertising Trends & Media Spend
- Which brands spent the most on advertising? Breakdown of TV, radio, print, and digital investments.
- Top-performing campaigns that captured attention and drove engagement.
- Which platforms delivered the highest impact—TV vs. radio vs. social media?
Media & PR Performance
- Which brands were most talked about in the media?
- Sentiment analysis: Who received the most positive press, and who faced PR challenges?
- The role of online media, newspapers, and broadcast in shaping brand reputation.
Consumer & Social Media Engagement
- Which brands had the highest social media engagement?
- Which platforms—Facebook, X (Twitter), Instagram—delivered the strongest conversations?
- How did consumers react to different advertising campaigns?
Market Shifts & Competitive Landscape
- The rise of new competitors – how emerging brands are challenging the market.
- How AGOA and global trade factors could impact South African automotive exports.
- What this means for automotive marketers, advertisers, and industry decision-makers.
Who Should Read This Report?
- Automotive Brands & Marketers – See which brands led in ad spend, top-performing campaigns, and the most effective media channels to refine your strategy and boost ROI.
- PR & Communications Teams – Track brand sentiment, media visibility, and competitor perception to craft data-driven communication strategies.
- Investors & Analysts – Understand market trends, emerging competitors, and brand performance to identify opportunities and risks.
- Media & Advertising Agencies – Discover top ad platforms, media spend trends, and creative strategies to develop high-impact campaigns.
- Automotive Dealerships & Sales Teams – Stay ahead of consumer trends, shifting brand sentiment, and marketing strategies that drive demand.
- Industry Associations & Policymakers – Assess the economic impact of automotive marketing and trade policies like AGOA to guide industry growth.
Get the Data-Driven Insights You Need to Stay Ahead
Don’t rely on guesswork—get real, actionable insights into how the automotive industry is evolving in South Africa.
Download the Full Report Now!
