FMCG advertising trends report across South Africa’s leading brands
The Fast-Moving Consumer Goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand Intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising […]
South Africa’s telecommunications advertising and media research in 2019 and 2020
Brand Intelligence® firm, Ornico conducted advertising spend and media intelligence research in the telecommunications industry for 2019 and part of 2020. The numbers show that advertising spend was affected during […]
Download the South African Social Media Landscape 2020
The South African Social Media Landscape 2020 titled Social Media Myths, High Walls and Controlled Data, takes an in-depth look at some trends and insights to help brands become more […]
Free e-book download: Demonstrating the Value of Communication – Part III
The International Association for the Measurement and Evaluation of Communication (AMEC) hosts “Measurement Month” during November. This annual initiative, which sees many events across the globe, aims to educate communication […]
Advertising trends in the automotive industry and motoring in South Africa
Trends research by Ornico shows automotive industry and motoring brands in South Africa are among the biggest advertisers on TV when compared to other industries. Ornico and Financial Mail were […]
South Africa’s 2019 advertising spend and trends in telecommunications
Data shows that SABC1 takes the lead from a spend perspective – at over R43-million at the time of sourcing data – across telecommunications, mobile and broadband connectivity providers.
Financial Services AdForum Insights, Advertising Trends and Spend
Ornico analysed advertising data for new commercials focusing on 1 November 2017 to 31 January 2018, compared to the same period in 2019. Banks took the lead with the highest spend, where findings show a decline of 38% in both the number of commercials and how much was spent.
SONA 2019 media analysis with top themes and social media conversations
President Cyril Ramaphosa’s State of The Nation Address (SONA,) held on 7 February 2019, was mostly a subdued affair compared to the previous years’ major disruptions and theatrics. Brand Intelligence® firm, Ornico, analysed conversations from 1 February 2019 until 12 February 2019, across leading media and social media sources to provide a sense of how this year’s SONA influenced opinions.
Free e-book download: Demonstrating the Value of Communication – Part II
As part of Measurement Month in 2018 AMEC compiled a free downloadable e-book “Demonstrating the Value of Communication – Part II” which contains thoughts and contributions from the top PR Measurement experts from across the world.
Bridges That Connect Us – Directions and Launch Parking
Thank you for booking your place to join Ornico and clients to the launch art exhibition of our new home on 90 Albertina Sisulu. The artists and everyone involved have […]
