The International Association for the Measurement and Evaluation of Communication (AMEC) hosts “Measurement Month” during November. This annual initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about the latest best-practices in measuring the effectiveness of their communication and PR campaigns.
As part of Measurement Month in 2018 AMEC compiled a free downloadable e-book “Demonstrating the Value of Communication – Part II” which contains thoughts and contributions from the top PR Measurement experts from across the world.
Ornico is very proud to have contributed to this brilliant resource! Please download your copy here:
