PR Measurement Landscape Report 2024: Data-Driven PR in the Digital Age
Unlock the Future of Data-Driven PR
Key Insights You’ll Gain:
- Bridging Global Standards to Local Contexts
Explore the challenges and opportunities of implementing global measurement frameworks, such as the Barcelona Principles, in South Africa’s unique PR environment.
- Overcoming the Challenges of Multifaceted Roles
Understand how the diverse roles PR professionals fulfill affect their ability to prioritise measurement and evaluation—and how to overcome these barriers.
- Evolving Measurement Practices
Gain insights into how PR practitioners are advancing their measurement strategies to align better with business objectives, reflecting a shift toward more sophisticated approaches.
- Unlocking the Power of AI in PR
Learn about the potential of AI to transform PR measurement and evaluation, and why embracing it can provide a competitive edge.
- Positioning PR as a Strategic Driver
Discover how PR professionals are increasingly influencing strategic decision-making within organisations and what this means for the future of the industries
Download the Report and Gain the Edge
Stay ahead in the evolving world of PR measurement. Ornico’s PR Measurement Landscape Report 2024 equips you with the insights and tools to elevate your strategies and measure success with confidence.
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