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Managing Media in a Changing World: #OpenAfricaMag with Chris Botha

Chris Botha has taken The MediaShop from strength to strength. This comes at a time when more channels, most of them in the social media space, present themselves to advertisers. The award-winning exec shares his insights with Open Africa and gives an overview of the shifting media landscape, as he sees it, in the near future.

Inclusive growth for Africa: An #OpenAfricaMag feature with Wim van der Beek

For Africa, any meaningful story must include a conversation about inclusive growth — which, by definition, is about including the majority that is currently excluded. Inclusive growth is all about development that is realised by creating opportunities for low-income segments to generate income and become self-sustainable.

For Sale! Braai Day outshines Heritage Day

Why is Braai Day increasingly edging out Heritage Day in SA media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence™ firm, Ornico, analysed ads associated with Heritage Day to discover who’s lighting Braai Day’s commercial fire.

Google will train One Million People in Africa

Google Africa has ramped up its skills programme and aims to train 1,000,000 Africans in digital skills over the next year. Luke Mckend, Google SA Country Director, talks about why it is important for Africans to be not just digitally literate, but digitally proficient.