Communication Measurement and Evaluation Best Practices Webinar
Ornico is excited to announce that we will be hosting the Global Managing Director of AMEC, Ms Johna Burke, in an online session where she will be discussing best practices […]
Barcelona Principles 3.0 and measuring brand communication initiatives
Ornico recently hosted a communication measurement webinar featuring the Barcelona Principles 3.0, which enable the effective measurement of brand and communication and PR efforts. This latest iteration of the Barcelona […]
Barcelona Principles 3.0 on show during Measurement Month 2020
Wednesday, 4 November 2020 – Johannesburg, the International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its seventh annual “Measurement Month” during November 2020. This initiative, […]
You need the big picture to get the big insights across traditional and social media
The immediacy that came with social media changed the whole news cycle of traditional mediums forever. To lead the pack and ratings many news brands were under pressure to be […]
Free e-book download: Demonstrating the Value of Communication – Part III
The International Association for the Measurement and Evaluation of Communication (AMEC) hosts “Measurement Month” during November. This annual initiative, which sees many events across the globe, aims to educate communication […]
World’s biggest PR Measurement summit held in Prague
The International Association for the Measurement and Evaluation of Communication (AMEC) held its annual global summit in Prague, The Czech Republic from 21-23 May 2019. Themed “Data: Analytics, Algorithms & […]
22 reasons why AVEs are nonsense
AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.
PR Measurement and Evaluation Trends
Analysing some of the latest global research highlights a few interesting trends which will increasingly affect the public relations and communication industry – particularly from a measurement and evaluation perspective.
Free e-book download: Demonstrating the Value of Communication – Part II
As part of Measurement Month in 2018 AMEC compiled a free downloadable e-book “Demonstrating the Value of Communication – Part II” which contains thoughts and contributions from the top PR Measurement experts from across the world.
How to intelligently measure PR, brand equity and social media
Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
