Automotive advertisers need to lift their game
More than half a million new vehicles were sold in SA in 2018, generating sales revenues of R503bn. The automotive sector is highly lucrative, and the competition for market share […]
The automotive advertising landscape in South Africa
In the midst of South Africa’s technical recession, the automotive industry showed a 2,2% drop in the second quarter of 2018 according to Statistics South Africa. Data reveals that in 2017 the automotive sector spent over R328-million on TV ads which increased to over R412-million in 2018.
Ornico and Fuseware Launch the Africa Brand Index
Brand intelligence company, Ornico, today announced the results of the first Africa Brand Index powered by Fuseware. A benchmark that ranks some 500 of Africa’s top brands in South Africa, Nigeria and Kenya according to social media performance, the top five brands monitored and analysed for the month of July 2015, included Supersport in first place, The Expresso Show [second], Idols South Africa [third], Woolworths [fourth] and Vodacom [fifth].
