Ornico ranked among world leaders in media monitoring services for PR teams globally
An online media hub for PR, marketing and advertising practitioners ranked Ornico among the top recommended media monitoring services for PR teams globally. Looking at some of the leading media […]
Measuring marketing and advertising spend trends in South Africa during the pandemic
A survey by Brand Intelligence® firm, Ornico in association with Africa’s premier B2B news site, Bizcommunity sets out to measure the impact on marketing and advertising budgets and spend. Heads […]
Social media myths, high walls and controlled data
Social media is filled with unproven myths, guesses and assumptions from both brands and individuals, where measurement shows that most data is behind the high walls of platforms that we […]
Media research shows uncertainty as South Africa goes into level 4 lockdown
On 1 May 2020, South Africa relaxed its lockdown restrictions from level 5 to level 4 allowing for businesses in some industries to resume trading within predefined lockdown conditions. Media […]
Collaborating with micro-influencers for brand communication and engagement
Influencer marketing continues to be one of the most debated topics in the communication and advertising industries, this was evidenced in a panel discussion at the Sunday Times Gen Next […]
Youth Marketing Insights from the Sunday Times Gen Next Youth Marketing Conference
The Sunday Times Gen Next Youth Marketing Conference took place in June 2019 at the Sandton Convention Centre where brands met to gather insights from experts and the youth about […]
World’s biggest PR Measurement summit held in Prague
The International Association for the Measurement and Evaluation of Communication (AMEC) held its annual global summit in Prague, The Czech Republic from 21-23 May 2019. Themed “Data: Analytics, Algorithms & […]
PR Measurement and Evaluation Trends
Analysing some of the latest global research highlights a few interesting trends which will increasingly affect the public relations and communication industry – particularly from a measurement and evaluation perspective.
How to intelligently measure PR, brand equity and social media
Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
Connected cars, devices and insights for marketers
Multiple device usage when engaging with content has caused increased pressure on traditional media, where traditional platforms now need to innovate and gather insights faster than ever.
