Barcelona Principles 3.0 and measuring brand communication initiatives
Ornico recently hosted a communication measurement webinar featuring the Barcelona Principles 3.0, which enable the effective measurement of brand and communication and PR efforts. This latest iteration of the Barcelona […]
#BizTrends2020: Three mega trends that will shape the future of public relations and communication
When social media appeared in the 2000s it saw the emergence of a whole new digital industry – new agencies focusing on advising brands and even the platforms creating analytics […]
Global focus on PR Measurement in November 2019
The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its sixth annual “Measurement Month” during November 2019. This initiative, which sees many events across the […]
World’s biggest PR Measurement summit held in Prague
The International Association for the Measurement and Evaluation of Communication (AMEC) held its annual global summit in Prague, The Czech Republic from 21-23 May 2019. Themed “Data: Analytics, Algorithms & […]
PR Measurement and Evaluation Trends
Analysing some of the latest global research highlights a few interesting trends which will increasingly affect the public relations and communication industry – particularly from a measurement and evaluation perspective.
Free e-book download: Demonstrating the Value of Communication – Part II
As part of Measurement Month in 2018 AMEC compiled a free downloadable e-book “Demonstrating the Value of Communication – Part II” which contains thoughts and contributions from the top PR Measurement experts from across the world.
PR Industry to kill AVEs – learn more at #AMECMM
Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.
PR Measurement in Africa – The Opportunity is Now: An #OpenAfricaMag Feature
This piece first appeared in Open Africa, a custom digital publication by Ornico that features interviews, insights and business lessons from some of Africa’s leading CEOs, innovators and decision makers. Download […]
