The SA Social Media Landscape Report 2021
Social media has changed over the past year for marketers and users. A great migration towards new technologies and systems triggered by the lockdowns, increasing new players, or violation of […]
Influence the South African Social Media Landscape 2021
The SA Social Media Landscape Survey is one of the most significant parts of the SA Social Media Landscape by Ornico and World Wide Worx, which is downloadable after it […]
Three Trends – the impact of the media evolution on PR and communication: #BizTrends2021
During a conference in April 2020, Microsoft CEO Satya Nadella said that the COVID-19 pandemic boosted two years of digital transformation into only two months. We have seen industries such […]
Black Friday with brand and customer challenges in mind
This year, Black Friday comes at a time when most brands, people and countries are faced with a challenging year because of the Covid-19 pandemic, which has had adverse effects […]
Social media and advertising trends in South Africa with Ornico on The DOC & The GURU podcast
Ornico CEO, Oresti Patricios shared social media and advertising insights and trends on The DOC & The GURU podcast, talking to some leading themes from the past few months. In […]
Insurance industry sees increase in advertising with new commercials
Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest […]
Social media myths, high walls and controlled data
Social media is filled with unproven myths, guesses and assumptions from both brands and individuals, where measurement shows that most data is behind the high walls of platforms that we […]
You need the big picture to get the big insights across traditional and social media
The immediacy that came with social media changed the whole news cycle of traditional mediums forever. To lead the pack and ratings many news brands were under pressure to be […]
Massive decline in Fast Food Industry advertising spend during the Covid-19 pandemic in South Africa
When South Africa went into lockdown on 26 March 2020 in an attempt to flatten the curve and reduce the spread of Covid-19, the fast food industry was among the […]
South African economy gearing to rebuild as Covid-19 cases exceed 100 000
Following the address by President Cyril Ramaphosa last week on easing Covid-19 lockdown restrictions, media coverage shows increased mentions of the economy reopening. Health and safety precautions are also in […]
