FMCG advertising trends report across South Africa’s leading brands
The Fast-Moving Consumer Goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand Intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising […]
Print remains a popular choice for beauty and personal care advertising
Research by Brand Intelligence® firm, Ornico, finds the number of new print ads in the personal care and beauty categories surpassed new television advertisements in August 2020. Though print media […]
Insurance industry sees increase in advertising with new commercials
Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest […]
Massive decline in Fast Food Industry advertising spend during the Covid-19 pandemic in South Africa
When South Africa went into lockdown on 26 March 2020 in an attempt to flatten the curve and reduce the spread of Covid-19, the fast food industry was among the […]
Ramaphosa’s speech leads to positive media outlook
Media coverage shows some optimism following President Cyril Ramaphosa’s announcement of a risk-adjusted lockdown level 3 to help curb the spread of Covid-19. This will be clarified over the next […]
Media coverage shows schools and parts of the economy planning to reopen [infographic]
Following President Cyril Ramaphosa’s address to the nation on Sunday, 24 May 2020, news points to schools and parts of the South African economy gearing up to open doors on […]
Media research shows uncertainty as South Africa goes into level 4 lockdown
On 1 May 2020, South Africa relaxed its lockdown restrictions from level 5 to level 4 allowing for businesses in some industries to resume trading within predefined lockdown conditions. Media […]
South African media plays a pivotal role in Covid-19 coverage and awareness
It has been nearly a month since South Africa went into lockdown to flatten the curve in the spread of the Covid-19 coronavirus pandemic. The media has played a significant […]
COVID-19 news coverage in South Africa shows increase in online media stories
As South Africa nears the end of the second week of its 21-day lockdown to curb the spread of the COVID-19 coronavirus pandemic, research by Ornico shows an increase in […]
Analysing Advertising Trends in the Financial Services Industry
Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.