In an era where artificial intelligence is increasingly blurring the lines between reality and simulation, the preservation of brand identity has become both a paramount challenge and a strategic imperative. As AI-generated content proliferates, brands find themselves navigating treacherous waters where authenticity can easily be compromised. However, amidst the threat of AI fakes, savvy brands have the opportunity to fortify their identity by embracing transparency, consistency, and genuine engagement.
Ornico, in collaboration with World Wide Worx, is launching this much anticipated SA Social Media Landscape Report event live on YouTube on Friday, 30 June 2023. The aim of this 60-minute virtual panel discussion is to inform the leading thinkers and pioneers of marketing, media, public relations and advertising about the behaviours of South African social media users and provide a detailed analysis of the data to acquire valuable insights for the future.
The report will include findings from our partner Ask Afrika, whose survey unveils the way South Africans utilise social media and their valuable demographics. YouKnow, a South African intelligence technology company, will provide interesting social media data research through the Brandwatch platform and in-depth survey insights by GlobalWebIndex.
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