The SA Social Media Landscape Report 2025: Executive Summary
Understand the shifts. Adjust your strategy. Stay ahead.
What’s Inside
A focused snapshot of the shifts redefining social media in South Africa:
- User Mindset: Emotional attachment is fading, especially among youth, as users become more selective.
- Platform Trends: TikTok grows fast (47% brand use), LinkedIn gains ground (85%), while Facebook sees continued decline. Niche apps like Telegram and Threads emerge.
- Marketing Strategy: Weekly posting is now the norm. Influencer marketing slows, and engagement beats vanity metrics.
- AI Integration: 84% of marketers use ChatGPT. Tools like InVideo drive faster, multimedia content creation.
- Budgets & Metrics: Most brands spend under R10k/month, while sentiment and ROI measurement take center stage.
Highlights from expert industry analysis
Why Download the Executive Summary?
Whether you’re a brand leader, agency strategist, or digital decision-maker, this executive summary helps you:
Anticipate where attention is shifting.
Benchmark your current strategy against national trends.
Navigate growing complexity with data-backed clarity.
Align your team on what truly matters in 2025.
It offers a clear view of how the landscape is shifting, and what’s worth paying attention to now.
Looking for the full report?
The Executive Summary gives you a sharp overview — but the full SA Social Media Landscape Report 2025 goes so much deeper.
Get the complete dataset, trend analysis, platform-by-platform breakdowns, expert commentary, and the full results from South Africa’s leading social media survey.
Perfect for:
In-house marketing teams building strategy
Agencies advising clients
Brands benchmarking performance
Price: R18,000 excl. VAT
Includes: Full PDF report, charts, insights, and a data-driven roadmap for 2025.
Need an invoice or want to speak to someone? Email salesstaff@ornicogroup.co.za
