The SA Social Media Landscape Report 2025: Full Report
The Definitive Guide to Social Media Trends, Strategy & Performance in South Africa
Why this report is essential
Social media in South Africa is shifting. Big platforms are still important, but users are spreading their attention across more places. Trust is harder to earn. Content fatigue is real. And marketing budgets are under pressure.
The SA Social Media Landscape Report 2025 helps brands and agencies cut through the noise. It offers clear data, practical insights, and expert commentary to guide your digital strategy in the year ahead.
This annual report is produced by Ornico, World Wide Worx, and Ask Afrika. It’s widely used by marketers, agencies, and communications teams to plan, benchmark, and adjust their approach.
What you’ll find inside
Survey results from local brands and agencies
See how South African companies are using social media, which platforms they trust, how often they post, and what they spend.
Performance and platform insights
Understand what’s happening with TikTok, LinkedIn, Facebook, Instagram, YouTube, WhatsApp, X, Threads, and Telegram. See where confidence is rising and where it’s slipping.
AI and content tools
Find out how marketers are using tools like ChatGPT and InVideo to save time and build campaigns. Learn where automation helps and where caution is needed.
Measurement and reporting
Track how other teams are measuring success. The report shows a shift away from follower counts and toward engagement, sentiment, and quality of interaction.
Expert commentary
The data is supported by insights from industry leaders including Arthur Goldstuck (World Wide Worx), Francois van Dyk (Ornico), Oresti Patricios (Ornico), and Larry Khumalo-MacArthur (Webber Shandwick).
Who the report is for
This report is built for people who make decisions about marketing, digital, or communications strategy.
It’s especially useful for:
Marketing teams planning for 2025
Agencies advising clients or pitching new business
PR professionals managing brand presence
Leaders who need clear data to guide budgets and teams
How to get the report
Price: R18,000 (excluding VAT, single-site license)
Format: 100-page PDF report delivered via email after payment
To order, fill out the form on the right or email us at salesstaff@ornicogroup.co.za with the following details:
Company name
VAT number
Billing contact and address
Delivery contact and address
Purchase order number (if needed)
We’ll send you an order form or invoice to get started.
FAQs
Will I get a physical copy?
No, this is a digital report. You’ll receive it via email.
Can I share the report with my team?
Yes, internal sharing is permitted within your department or organisation.
Do I get access to the raw data?
The full report includes survey data summaries. Raw datasets are available on request at an additional cost.
